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Professors

Hu Ying

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Dr. Hu is an associate professor and master instructor of teaching and researching on service design in the School of Design at Hunan University, a postdoctoral fellow in the College of Computer Science and Electronic Engineering at Hunan University, and a visiting scholar at Queen Mary, University of London. Her research interests are in the areas of service design and business model, design mind reading and shifting, design strategies and patterns, application and development of new technology service. She is a reviewer of the International Journal of Technology and Design Education, The Design Journal, and Packaging Engineering. Her current research vision is to embrace the challenges present in the area of wellbeing and empower the lives of people through creating socio-emotionally intelligent technology service.

Main research directions:


Service Design, New Technology Application and Business Prototype, Design Thinking and Strategy, User Research, Interactive Concept Design

Main Course: 

Srevice design and Business Model

Major project experience (as the principal in charge):

  • 2008 Construction of Hunan Provincial Government English Portal Website
  • 2008+2011 First and Second "Furong Cup" International Industrial Design Innovation Competition
  • 2007+2008+2009+2010 For four consecutive years Moto-SD HNU innovation workshop
  • 2008 Green@Home workshop
  • 2008-2010 Undertake the Innovation Course Reform Project of the School of Software
  • 2009-2010 Hunan University-NRC Interaction Design Joint Course Project and Workshop
  • 2009-2010 China Telecom “"Community" User Research and Interaction Design Project and “Online 2020” Workshop
  • 2011 Hunan University - Nokia "Mobile Educational Game" Innovation Workshop
  • 2011-2012 Hunan University - Nokia "Zen User Research" Project
  • 2012 Hunan University Education Reform Project "Research on the Construction of Digital Resource Platform for the Cultivation of Innovative Incubating Talents in Digital Product Design"
  • 2012 Ministry of Education "Boutique Video Open Course" "Power of Design" Course
  • 2013 Hosted Hunan Science and Technology Support Program “Collaborative Innovation of Social Learning Knowledge Based on Mobile Platform”
  • 2013 Hosted the Hunan Provincial Social Science Fund Project "Exploration and Research on Participatory Interaction Design Based on the Paper-cut Art of the Xiang and Han Dynasties"

Publications and published papers:

  • Hu Ying, Wang Qin, Du Xing, Cui Shenglan, Practice and Thinking of Classroom Teaching Mode Based on Heuristic Service Design, Decoration,2020, 10, 76-79.


  • Ying Hu, Wenyan Yu, Zhenzhen Ren, Xing Du, Lan Lan, Qin Wang, Tie Ji, Yinman Guo, Coordinating role of six-hat thinking technique in design team during idea-generation phase of service design, Thinking Skills and Creativity, Volume 39,2021,100764, ISSN 1871-1871, (http://www.sciencedirect.com/science/article/pii/S1871187120302388)


  • ZHANG Bo, HU Ying.The Transition Modes of Tab Navigation Based on the Flow Experience.Packaging Engineering,2020,40(6):205-210


  • LI Ying, HU Ying, DU Xing. Product Design Innovation Strategies Based on Service Design Concept. Packaging Engineering, 2020,40(4):182-188


  • Xing Du, Tie Ji & Ying Hu *(2020) How to Cooperate in Collaborative Design: A Study of Interactive Behaviours at Different Design Capability Levels, The Design Journal, 23:3, 347-369, DOI: 10.1080/14606925.2020.1746610


  • Hu, Y., Du, X., Bryan-Kinns, N. et al.Identifying divergent design thinking through the observable behavior of service design novices, Int J Technol Des Educ (2018).

  • Hu Ying. Design mode and strategy in the derivative stage of service design concept [M], Hunan University Press, 978-7-5667-1098-7, 2017.09

  • Zhang Yulin, Hu Ying (Corresponding author), Ji Ti. Research on Environmental Public Service Design Driven by Digital Technology. Packaging Engineering, 2017, 38(10): 55-61
  • Hu Y., Li Y., Du X. (2017) Thinking in Interdisciplinary Design Teams Based on Workshop. In: Marcus A., Wang W. (eds) Design, User Experience, and Usability: Theory, Methodology, and Management. DUXU 2017. Lecture Notes in Computer Science, vol 10288. Springer, Cham
  • Hu Ying,Du Xing,Li Ying.Study on Thinking Transformation Based on Workshop Environment in Cross-Design Field[J].Packaging Engineering,2016,37(20):90-94
  • Ying HU*, Yinman GUO and Renke HE, "Mutual Trigger Effects in Team-Based Ideation", The 3rd International Conference for Design Education Researchers, Chicago, USA, 28-30 June, 2015, ISBN 978-952-60-0069- 5 (vol. 1–4), Volume 1 DOI: 10.13140/RG.2.1.1200.7520, PP214-229
  • HU Ying, HE Renke, JI Tie, GUO Yinman and Francesco GALLI, "Design Pattern and Strategy in Ideation", 19th DMI: Academic Design Management Conference Design Management in an Era of Disruption, London, 2–4 September 2014. ISBN 978- 0-615-99152-8. pp2991-3009.
  • Hu Ying, Guo Yuman, Zhou Qian, “Analysis of Local Social Services in the Niche Market”, “Packaging Engineering” (Key), 2014, Vol. 35, No. 12, pp. 49-52
  • HU Ying, HE Renke, JI Tie, YAO Zhou, "MOBILE SERVICE FOR RURAL AND LOW INCOME PEOPLE IN CHINA", BULLETIN OF ASIAN DESIGN CULTURE SOCIETY ISSUE NO.8, ADCS, 2014.3.1-2, INE, KYOTO, JAPAN. 8TH アジデザインCulture International International. PP77-84, ISBN: 2185-1875
  • Hu Ying, He Renke, "Interactive Stimulus Study in the Conception of Group Design Service Design Concepts", "Decoration" (Key), 2014, No. 2, No. 250, pp. 100-102
  • Hu Ying, Yao Zhou, Xiang Xuyuan, “Introduction to MDA Model Game Design Introducing “Trial Play”, “Decoration” (Key), 2013, Issue 5, No. 241, pp. 102-104
  • Hu Ying, Guo Yuman, "Knowledge Management Based on Mobile Internet Service Design", "Decoration" (Key), 2012, Issue 10, No. 234, pp. 99-100
  • L.Li, Y.Hu and F.Galli, "AN IMPROVEMENT IN METHOD: FROM USER STUDY FIRST TO FAST CONCEPT DESIGN FIRST", The 2nd International Conference on Design Creativity, 2011.9, Glasgow, Scotland, UK. ISBN: 978-1 -904670-40-7 (EI Compendex)
  • Ying Hu, Tie Ji, Lu Li, "Social Networking Service Design: from User Cluster to Service Cluster", Proceeding 2009 IEEE 10th International Conference on Computer-Aided Industrial Design Conceptual Design, 2009.11 (EI Compendex)
  • Hu Ying, Li Wei, Wang Wei, "Fast Conceptual Design Method - Teaching-Oriented Interaction Design Method", "Decoration" (Key), 2010, Issue 9, Issue 209, pp. 98-100
  • Digital Communication - Interaction and Image Design (Textbook) / Digital Communication Interaction & Movie Design, Higher Education Press, 2010 (Chapter 3)
  • Ji Tie, Hu Ying, “Web-based Community Network Service Design”, “Decoration” (Key), 2009, Issue 12, Issue 200, pp. 92-95

Patent:

  • Hu Ying, Service Design heuristic card, 2021-A-00089391, Original Acquisition, All rights reserved, 2021.04.21

  • Hu Ying, Design heuristic card tool system, 2020SR1086895,Original Acquisition, All rights reserved, 2020.09.11

  •  Hu Ying, Du Lin, International Invention Patent, Gesture-based Interaction Method, Interaction Device and User Equipment, Open No. CN106293051A, Application No. CN201510519874.2, Open Day: 2017.01.04, Inventor Ranking: 1

Academic Activities:

  • 2021.08: IASDR reviewer

  • 2021.02.03: Invited as Presenting Author to speak at the Regional Forum of the Global Service Design 2020 Conference (organized online in Australia). Topic: The Tao of service design in facing pluralities in China,

  • 2020.11 to present: "the Design Journal" reviewer

  • 2020.08 to present: Member of Intelligent Service Professional Committee of Chinese Association for Artificial Intelligence
  • 2019.12: Organizing the 1st China Design Research Forum "The Realistic Context of Design Research" and the 10th Doctoral Forum on Design Research (Hunan University) http://bestpghparish.org/info/1032/5655.htm

  • 2019to present: "International Journal of Technology and Design Education" reviewer
  • 2016.04: Organizing "Design Research: Factual and Theoretical Basis"- 3rd Doctoral Forum on Design Research (Hunan University)


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